QUIRK · VINTAGE & MODERN · LOS ANGELES
QUIRK IN THE PRESS
Vintage and modern fashion, independent designers and fashion for good. Stories from our Downtown Los Angeles shop, creative community and The People’s Free Boutique.
“I feel used & I like it.” — Quirk Vintage & Modern
Wear what you love. Give good pieces another life. Leave room for a little mischief.
VOYAGELA · DECEMBER 2, 2024
The story behind Quirk
Founder Melynda Choothesa talks about building Quirk and Couture Zen, supporting independent designers and her approach to personal style and sustainability.
Read the founder interview ↗CAMPAIGN STORY · TY CHEN · APRIL 29, 2025
Quirk on the streets of Downtown LA
Photographer Ty Chen shares the story behind his Quirk campaign with model Clementine Callaway and styling by Melynda Choothesa. His account traces a spontaneous street photograph to its selection as PhotoVogue’s Pic of the Day.
Explore the campaign and photographer’s story ↗FASHION FOR GOOD: QUIRK & THE FREE BOUTIQUE
Founded inside Quirk in January 2025, The People’s Free Boutique continues to provide free clothing and essentials to LA fire survivors. The following coverage documents that shared history.
FASHIONISTA · JANUARY 16, 2025
Choice and dignity in wardrobe recovery
Dhani Mau’s feature visits free boutiques helping Angelenos rebuild after the fires, including Quirk’s community response and founder Melynda Choothesa’s approach to personal choice and a welcoming retail experience.
Read the Fashionista feature ↗CALIFORNIA APPAREL NEWS · FEBRUARY 6, 2025
Fashion’s response to the LA fires
California Apparel News includes Quirk’s clothing drive in its coverage of the fashion district’s wildfire response, with founder Melynda Choothesa and Couture Zen.
Read the coverage ↗WATCH THE NEWSNATION REPORT
Watch on YouTube ↗QUIRK GIVES BACK
The People’s Free Boutique began inside Quirk in January 2025. More than 3,000 people affected by the fires have received help since then. Quirk continues to support the volunteer-run boutique, including through unsold items from the shop.
Services are by confirmed appointment only. Monetary donations are currently paused as we work toward our own 501(c)(3) status under The Couture Zen Foundation. Goods, gift cards and long-term volunteers are welcome.
Older reports reflect the arrangements at the time. Use our current pages to plan a visit or get involved.
FOLLOW THE STORY
Shop arrivals, personal style and community updates from our own accounts.
Quirk on Instagram ↗The People’s Free Boutique on Instagram ↗
MEDIA & COLLABORATIONS
For Quirk interviews, creative collaborations or permission to use our images, contact hello@shopquirkla.com. For Free Boutique coverage, contact lafirehelp@gmail.com.