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QUIRK · VINTAGE & MODERN · LOS ANGELES
Vintage and modern fashion, independent designers and fashion for good. Stories from our Downtown Los Angeles shop, creative community and The People’s Free Boutique.
“I feel used & I like it.” — Quirk Vintage & Modern
Wear what you love. Give good pieces another life. Leave room for a little mischief.
VOYAGELA · DECEMBER 2, 2024
Founder Melynda Choothesa talks about building Quirk and Couture Zen, supporting independent designers and her approach to personal style and sustainability.
CAMPAIGN STORY · TY CHEN · APRIL 29, 2025
Photographer Ty Chen shares the story behind his Quirk campaign with model Clementine Callaway and styling by Melynda Choothesa. His account traces a spontaneous street photograph to its selection as PhotoVogue’s Pic of the Day.
Founded inside Quirk in January 2025, The People’s Free Boutique continues to provide free clothing and essentials to LA fire survivors. The following coverage documents that shared history.
NEWSNATION · MORNING IN AMERICA
NewsNation visits Quirk’s free shop for neighbors displaced by the Los Angeles wildfires.
NBC LOS ANGELES
A local television report follows Quirk’s clothing relief effort as the community comes together after the fires.
MAKING WAVES PROJECT
A feature on the people and community effort behind Quirk’s wildfire relief mission.
FASHIONISTA · JANUARY 16, 2025
Dhani Mau’s feature visits free boutiques helping Angelenos rebuild after the fires, including Quirk’s community response and founder Melynda Choothesa’s approach to personal choice and a welcoming retail experience.
CALIFORNIA APPAREL NEWS · FEBRUARY 6, 2025
California Apparel News includes Quirk’s clothing drive in its coverage of the fashion district’s wildfire response, with founder Melynda Choothesa and Couture Zen.
The People’s Free Boutique began inside Quirk in January 2025. More than 3,000 people affected by the fires have received help since then. Quirk continues to support the volunteer-run boutique, including through unsold items from the shop.
Services are by confirmed appointment only. Monetary donations are currently paused as we work toward our own 501(c)(3) status under The Couture Zen Foundation. Goods, gift cards and long-term volunteers are welcome.
Older reports reflect the arrangements at the time. Use our current pages to plan a visit or get involved.
Shop arrivals, personal style and community updates from our own accounts.
For Quirk interviews, creative collaborations or permission to use our images, contact hello@shopquirkla.com. For Free Boutique coverage, contact lafirehelp@gmail.com.
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