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Max Azria founded BCBGMAXAZRIA in 1989, taking its name from the French phrase bon chic, bon genre. Beginning in Los Angeles, the label expanded from dresses into footwear, swimwear, handbags and eveningwear.

2000sBCBGMAXAZRIAWe’re adding fresh curated finds regularly. Check back often and follow us on social for updates and exclusive drops
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