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Max Azria founded BCBGMAXAZRIA in 1989, taking its name from the French phrase bon chic, bon genre. Beginning in Los Angeles, the label expanded from dresses into footwear, swimwear, handbags and eveningwear.

2000sBCBGMAXAZRIALove it or leave it. Still looking for the one? Explore vintage, modern pieces and Quirk originals.
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